Study course

Visual Strategies and Stories

Master's course in the Design Faculty

Watzlawick's much-quoted phrase “You cannot not communicate” makes communication design a kind of supreme discipline. In fact, there is a communicative act in everything we do. Things and messages are usually based on a thought, an intention or (just) a feeling. Understanding intentions, the meaning of signs and not least their adequate transformation in line with intentions are central areas of communication design.

Studying means: teaching and learning in exchange, spinning, thinking and doing, experimenting, perhaps even failing and starting again; in any case, to afford oneself a bit of passion and obsession, to acquire a repertoire, to learn to deal with it. Communication design students should profit from the proximity of art, fashion, interior design and neighbouring design areas; we want them to study with all their senses. Language is important, as are asking questions, an alert eye and mastery of the tools.

News

The Communication Design degree programme is a project-oriented course with various specialisations: Illustration, Type and Typography, Information Design, Intermedia Design and Photography. These are accompanied by numerous optional courses.

Nobody can say in which contexts designers who start their studies today will be working in ten years' time. This makes it all the more important to be able to reflect society and the market and to create the corresponding positions for yourself. Communication designers are faced with the complex task of selecting the relevant information from a wide range of complex information, rethinking it structurally and making these messages tangible and understandable for a modern society.

In addition to the ability to express themselves professionally in modern design languages, students develop the competence to work in an interdisciplinary manner and to design complex information and communication strategies - with the aim of playing a responsible role in the design and realisation processes of a global world.

Communication design, visual communication and graphic design, media design, integrated design, information design, public design and so on: the inflation of terms and specialisms in the field of modern communication should not obscure the fact that authorship in relation to the conception of complex communication scenarios with independent statements makes communication designers observers of social phenomena and thus requires their own position to be determined.

Teaching content

In this context, the Visual Strategies and Stories Master's study course offers students the opportunity to implement and expand their individual interests and skills by dealing with independently researched topics.

The world of signs, codes and encodings, the staging of images and texts, also in a spatial context, as well as language itself as a means of expression are the subject of research, concept and design. Specialisations in illustration and information design are just as possible as interdisciplinary work with related design courses and cooperation with the Art Faculty.

Standard period of study

The Master's programme is offered as a two-, three- or four-semester course, depending on the type and content as well as the duration and number of ECTS credits achieved in the previous degree programme.

Course of study

The interdisciplinary Design Sciences programme offers Master's students a comprehensive range of seminars and lectures for in-depth studies in areas such as art, design and architectural history, design theory, the psychology of design and philosophy. Social skills training, teamwork, regular colloquia with invited guests from various disciplines and research into design topics with regard to their socio-political and social relevance form the basis of the programme.

Prerequisites

The master’s courses are aimed at graduates with a bachelor’s or a ‘Diplom’ degree with an artistic/design emphasis. However, interested graduates of other disciplines who have relevant qualifications may also be admitted to a master’s course after taking the course-specific entrance test.

Degree

Master of Arts (M.A.)

university and examination regulations

Study-relevant legal bases

Prerequisites

Master's study courses at Burg Giebichenstein University of Art and Design are aimed at graduates of bachelor's or diploma degree programmes with a primarily creative-artistic focus. All applicants are subject to an entrance examination specific to the study course, although interested and professionally qualified graduates from other fields of study may also be accepted onto a Master's degree programme. In addition to this examination, proof of subject-related internships or comparable practical experience is expected in most degree programmes.

APPLYING

There are currently no tuition fees. Foreign applicants can prove their language skills with the TestDaf level 3 language certificate or the German Language Test for University Admission (DSH). In general, artistic aptitude is more important than a language certificate. Whether an applicant with English or German language skills can be accepted onto the Visual Strategies and Stories Master's programme is decided during the application interview. Scholarship opportunities are available for foreign students through the DAAD (http://www.daad.de). Please note the DAAD's very long application deadlines.

Standard duration of course

The duration of the master’s course is flexible and depends on the duration of the preceding successfully completed degree:

  • Two semesters: In the case of a preceding completed degree in the same subject after a four-year bachelor’s course with 240 ECTS points or a comparable ‘Diplom’ degree.
  • Four semesters: In the case of a preceding completed degree in the same subject after a three-year bachelor’s course or for graduates of art/design courses in a different subject area or other courses

In the final semester, students work on a master’s thesis on an individual topic.