Spaces, actions and objects can not only be formally coherent but also atmospherically designed. Designed in this way, they represent ‘resonating bodies’ that have added value beyond their pure functionality, in that they radiate in a narrative and sensual way and can therefore be experienced on several levels of perception. By enhancing their impact and appearance in this way, they arouse curiosity, evoke associations and memories and become more comprehensible and accessible in use. For this reason, the focus of the Narrative and Sensual Design programme is not only on imparting technical and technological knowledge and examining functional and formal aspects, but also on teaching and acquiring a narrative, sensual and poetic ability to express design. This approach is applied to the design of individual objects as well as to the realisation of complex action sequences and spatial stagings and atmospheres.

The focus of the students' training is therefore also on sharpening and sensitising their perception. The aim is to develop an awareness and a feeling for the multi-layered experience and ‘language of things’ and their environmental qualities (atmospheres). Here, emphasis is placed on each student developing their own visualisation strategies, their own ‘handwriting’. Experimental learning of topic-related and atmospheric forms of presentation is therefore of central importance within the teaching programme. This is usually expressed at the end of each semester in the form of a thematically appropriate production.